- You may face less competition in foreign nations as more people are prejudiced about the superiority of foreign goods.
- The economic factor also encourages merchants to go global, as dependency on one state may have more risk than multi-nation.
The lucrative global market is an open-air marketplace. However, you must select the right target market for successful international expansion. Comprehensive market research is essential to select markets that are both profitable and relatively easy to enter. Your business development decisions will result in increased revenue as a result of it.
When you finally decide to go global, several concerns emerge, from product to vendor, logistics to sales, and marketing strategies, but the foremost is an international payment gateway.
In simple words, an international payment gateway is a mechanism that collects payment information from a customer and sends it to the merchant's bank with absolute security. An international payment gateway enables international customers to make payments in their currency for any purchase.
International Payment Gateway is a fundamental need for merchants who want to enter the global market independently with their own website, application, or in-store. Merchants who sell their goods and services on another vendor's website or app do not need to obtain a payment gateway, but they have to share their profit with that vendor, and sometimes the vendor holds the funds without a concrete reason.
Essential Features of an International Payment Gateway
Selecting the best international payment gateway for your business has become difficult. Before selecting a payment gateway, you must ensure the availability of a few key components. You need to check the following features, to name a few.
1. Multiple Currency Processing
It is not enough for an international business to have content such as media releases, catalogs, and product descriptions in several languages. When localizing a website, there are a lot of other crucial factors to take into account, and currency is the most significant of them.
Prices should ideally be displayed in the local currency; otherwise, online stores may lose potential customers. A Penton Research and E4X survey indicated that one-third of buyers expressed grievance about USD-only pricing by abandoning carts, purchasing less, leaving the site to check conversion rates, or perhaps abandoning the website and never returning.
An ideal international payment gateway should offer multi-currency support based on region, as accepting regional currencies encourages clients to buy more. It becomes easy for customers to know the actual price of goods, which also avoids the confusion of currency exchange.
2. Multi-Lingual Support
Have you ever attempted to buy something from an overseas e-store but were led to a checkout page in a different language when you hit the 'Buy' button? Perhaps you even left this page? Some regional marketplaces are infamous for having checkout pages that are either poorly translated or do not offer them in European languages. Keep in mind that each small problem on your checkout page, such as a misspelled word or a language translation mistake, damages the trust of your website and makes it more likely that clients will leave it.
Multi-lingual support for an international merchant is a requisite for a customer-centric approach. It increases customer loyalty and retention rates and makes you far superior to your competitors. It improves the customer experience, which helps to create brand value.
An ideal international payment gateway should offer multi-lingual support based on region, as the presentation of the checkout page in the regional language creates a user-friendly and trustworthy environment for clients to buy more.
3. Multiple Payment Methods
Worldwide, there are more than 2.8 billion active credit cards. The use of credit cards has increased noticeably since COVID-19. A study found that over 42% of consumers use credit cards to make online purchases, which is a significant percentage. Nowadays, it is nearly impossible to do business without accepting credit cards, whether offline or online.
Despite these statistics, digital wallets are currently the preferred payment method among online shoppers. About 40% of internet shoppers choose the "Buy Now, Pay Later" option.
The preferred payment options vary from state to state. It relies on the country's financial system. The use of credit or debit cards is higher than that of any other form of payment in America, just like it is in Europe, according to a Statista analysis. In Asia-Pacific, however, digital wallets outnumber credit cards and other payment methods.
Although traditional payment methods such as cash, credit or debit cards, online transfers, digital wallets, and so on are widely accepted, shoppers also use cryptocurrencies in this digital age. The Central African Republic and El Salvador have already made cryptocurrencies legal tender, and other countries are considering doing the same.
An ideal international payment gateway should support as many payment methods as possible to maximize customer retention.
4. Security & Fraud Prevention System
We are aware that worldwide retail e-commerce sales have already reached $4.9 trillion by 2021 and are expected to reach $7.4 trillion by 2025. However, we also observe an increase in worldwide payment fraud, which will cause losses to businesses of $40.62 billion by 2027.
Online thefts in the United States reached a new high in 2021, up 68 percent from the previous year, according to the Identity Theft Research Center (ITRC). The report also indicates that there has been a doubling in online fraud since the COVID-19 pandemic. Every business now needs to have a fraud protection system in place.
Consumers in the European Union, particularly in the United Kingdom, are changing their payment habits in the aftermath of COVID-19 in a quest for greater security. Two out of every three e-commerce enterprises in Germany have noted a discernible increase in fraudulent activities. In Switzerland, more than 85% of internet merchants acknowledged falling prey to fraud.
Companies that sell abroad are more vulnerable to payment fraud than those that operate in their home markets. According to a report by LexisNexis, international merchants face fraud 2.5 times more frequently.
The best international payment gateway must provide its merchant with top-notch fraud prevention technology, including verifying addresses, CVV checker, PCI DSS compliance, fraud scoring, geolocation tracking, 3D Security, multi-factor authentication, and other fraud protection features.
5. 24*7 Customer Support
Round-the-clock Customer support is the backbone of an international business. Customer support should be available in regional and international languages, providing quick and easy solutions to any issue.
6. Chargeback Prevention
Chargebacks arise when a customer asks for a refund after making a purchase. They begin by submitting a dispute through the bank that manages their credit card account, and this frequently happens after a customer requests a refund but is declined. Maybe the merchandise took longer than expected, or they ordered the wrong product by mistake.
Due to the customer's ease of access, chargebacks and refunds are a persistent issue for global online retailers. Previously, returns were processed in person, and customers had to make their case to a retail vendor's customer service department. This frequently drew opposition and requests for supporting documentation and reasons, such as receipts. But since the market has become global and online, a customer has access to purchase any item from any nation, which means no direct connection between customer and merchant. Online enterprises now have to deal with this issue itself. Refunds and returns are simple to request, and the consumer has far less responsibility.
There are three types of chargeback prevention tools: pre-transaction, post-transaction, and source detention. An international payment gateway must comply with these tools to prevent chargebacks.
7. Customization & integration
An eCommerce merchant understands the value of having an attractive user interface and functions on his website or app, but what happens if the payment experience is not good? Customers will eventually lose confidence in you, resulting in a decline in sales and customer engagement. A payment gateway must be user-friendly, easily integrated, and customized according to a merchant's requirements.
8. Payout Time
The best payment gateway service providers offer payouts promptly. Examine the payout time frames before integration. The usual payout varies from business to business and maybe weekly or biweekly.
9. Industry support
If you are an entrepreneur, then you must ensure, before choosing an international payment gateway, that it supports your current industry as well as your future venture. Also, ensure that if you are a high-risk merchant, the service provider is available to give you a high-risk payment gateway.
How does an International Payment Gateway work?
For better understanding, we simplify the process in Step-by-Step mode.
Step-I- When a customer decides to purchase any goods or services, he clicks on "buy now." The merchant website redirects the customer to the payment page with high risk gateway.
Step-II- Now the customer is on the payment page. He has to enter the card (credit or debit) details, which consist of the name of the cardholder, the expiry date, and the CVV number of the card. If the card details were previously saved on the payment page, the consumer only needs to enter the CVV.
Step-III- The card details are securely transferred to your payment gateway after submission.
Step-IV- The payment gateway initially performs a security check and encrypts the card details before transferring them to the acquiring bank.
Step-V- The data is securely transmitted by the acquiring bank to the relevant card schemes, such as Visa, Mastercard, Maestro, Rupay, etc.
Step-VI- Before sending payment information to the issuing bank, the card schemes carry out an additional layer of security checks. Following a security and fraud check, the issuing bank confirms the transaction. The card scheme relays the message of "approval" or "rejection" to the bank, which then relays it to the acquirer.
Step-VII- The acquirer will receive payment from the issuing bank and hold the funds in the merchant's account if the payment transaction is successful. The merchant may urge the customer to try again with a different payment method if the transaction fails.
The top payment gateway facilitates smooth transactions, which occur in the background in real-time and take a couple of seconds to complete.
Basically, there are six entities involved in this process. One of them (international payment gateway) we have already discussed. Let's have a glance at the remaining five.
- Customer: The customer is also called a cardholder, who buys the product and swipes, inserts, taps, or enters a card number into a payment portal of a merchant.
- Merchant: A merchant means a seller or store that provides goods and services, whether online or offline. Merchants provide a platform or POS machine to accept payment from the customer.
- Acquiring Bank: The card and transaction information are transmitted to the card network by the acquiring bank (or merchant bank). Along with a merchant account to collect payments, an acquiring bank may also offer the retailer the gadgets needed to process credit cards.
- Card Network: The card network, such as Visa or Mastercard, serves as a bridge between the issuing and acquiring banks. It communicates information between the acquiring bank, the issuing bank, and the merchant and determines any fees or rules.
- Issuing Bank: The issuing bank is the financial institution that provides a credit card to the customer. It approves card details, pays the acquiring bank, and bills the cardholder for each transaction via a monthly statement.
The Best International Payment Gateway: Spread Your Wings and Fly with PayCly
There are hundreds of payment gateway providers, but PayCly is what you all need. A complete solution to all requirements, PayCly's payment gateway provides every essential feature that an international merchant desires for its business checkout page.
Our Alpha Geeks and Statisticians provide immensely futuristic solutions for your business. We not only do the customization according to you but also assist you for the betterment.
PayCly believes that cross-border sales are the future of e-commerce. We help foreign merchants by offering online payment solutions adapted to the needs of international businesses.
PayCly's payment gateway is packed with multi-lingual support on your checkout page so that it feels userfriendly to a customer. We integrate our payment gateway with your website's language. e.g., if your website is in English, the checkout page will also be in English. If you are selling in Arab countries and your website is in Arabic, then the checkout page will be in Arabic, too, so that a customer can feel trust in you and give you repeated business.
PayCly encourages its merchants to go global as we accept funds in many different currencies, including cryptocurrency.
PayCly's payment gateway includes a sophisticated anti-fraud system that employs machine learning, pattern recognition, and user profiling to assist you in detecting and preventing payment fraud as efficiently as possible.
Last but not least, the customer is the lifeline to PayCly. We prioritize our customers to the greatest degree. Customer satisfaction is our main objective because happy customers are more likely to award repeat business to the company. We are available to assist them round the clock.
PayCly supports a number of industries that are "Low-Risk" and "High-Risk." We are specialists in the "High-Risk Payment Gateway."
Let's have a glance at some industries where we provide our services.
PayCly provides a forex payment gateway to the forex industry, the biggest financial market in the world. The high rate of chargebacks, the complexity of international laws, fluctuating currency values, the potential for money laundering, and the unstable nature of international currency markets are some aspects that make the foreign exchange trading industry high risk. Generally, not all merchant account providers provide a forex payment gateway, but PayCly offers you this service with complete security and tools.
Casinos are not new to the world. They have an old history of prosperity as this game is loved by most of the affluent class. We provide a casino payment gateway, a gambling payment gateway, a betting payment gateway, and an iGaming payment gateway to casinos, gambling, betting, and iGaming merchants.
As we all know, fantasy games are the new talk of the town and have the potential to stretch more. We believe that fantasy games will make their mark in the entertainment sector and enhance the chance to earn more from them. PayCly provides a fantasy game payment gateway to fantasy game merchants.
PayCly also provides an e-cigarette payment gateway, a tobacco payment gateway, and an adult toy industry payment gateway to the e-cigarette, tobacco, and adult entertainment merchants and offers them a safe and secure payment solution. Typically, these are the industries where obtaining a merchant account is challenging due to the high chargeback ratio.
As IPTV, tech support, and e-commerce are constantly flourishing industries, PayCly offers an IPTV payment gateway, a tech support payment gateway, and an e-commerce payment gateway for these merchant accounts and provides all solutions for their online payments.
Furthermore, we use a four-fold rule to propel results for your business. The first step is to identify the business impediment. Second, optimization for better performance. Third, we provide the best recommendation. Finally, we put it into practice to get the greatest outcomes for our client's businesses.
If you want to learn more about our products in detail, please visit our website or get in touch with our team. We will gladly assist you in locating the best High-Risk Merchant Account for your international business!
Frequently Asked Questions (FAQs)
What is an International Payment Gateway?
An international payment gateway is a mechanism that collects payment information from a customer and sends it to the merchant's bank with absolute security. An international payment gateway enables international customers to make payments in their currency for any purchase.
With an international payment gateway, you can accept cards from the world's major organizations (such as Visa and Mastercard, among others), popular direct debits (such as SEPA DD), and local payment methods.
A payment gateway intended for international transactions should include Smart Routing technology to maximize the effectiveness of card transactions. When used, the gateway makes data-driven, context-aware decisions about which acquirer to use for a given transaction to reduce the risk of it failing. Payment gateways with a large number of acquiring connections and Smart Routing have the lowest rate of failed card transactions, particularly cross-border transactions (they are more likely to be perceived as fraudulent than domestic ones).
How trustworthy is the service provider and how reliable is their offering? Which SLAs do they provide?
If your payment gateway is down, it won't be able to process transactions, which could cost you clients. To ensure that the gateway can continue processing payments as soon as possible, you should be fully aware of its system dependability, service level agreements (SLAs), and level of preparation for dealing with service interruptions.
What is the price of their services? What extra costs do they charge? What are their contractual obligations and conditions of service?
In each commercial partnership, price is a factor that must be balanced against service quality. Another crucial factor in choosing the best gateway is the cost. The pricing structures for different gateways may vary. They may include monthly fees, fixed fees per transaction, variable fees depending on the value of the transaction, and additional fees for things like chargebacks, foreign payments, and currency conversions.
What is granular error fidelity?
The level of specificity and information in transaction decline notifications is called granular error fidelity. There are more than a hundred distinct and highly precise reasons why a transaction could be denied. However, some payment gateways provide about a dozen different error kinds and don't provide this level of detail.
What is PCI DSS?
The Payment Card Industry Data Security Standard (PCI DSS) is the set of rules established by the PCI Security Standards Council (PCI SSC), an independent organization established by Visa, MasterCard, American Express, Discover, and JCB, which regulates and operates the PCI DSS. All businesses that receive, store, or transmit credit card information must comply with the Payment Card Industry Data Security Standard (PCI DSS).
Does PayCly provide white-label payment gateways?
The white label payment gateway offers you a personalized, sophisticated, integrated, and tractable form of payment gateway specially created according to your needs. It will show your Brand Name mentioned over the payment gateway and promote it to the maximum extent.
Yes, PayCly provides a white-label payment gateway to its customers.
Every company takes a big step when they decide to start selling internationally. The process requires far more strategic planning than it appears at first glance. The selection of an international payment gateway is one of the technical challenges that online merchants face. Here we've discussed several essential elements of the International Payment Gateway. You now have ideas on how to choose the best one, what should be the characteristics of the most important payment gateway when selling internationally, how it works, and its entities. As our R&D team had comprehensive research over hundreds of payment gateways, we found PayCly is one of the best emerging payment gateways with all the essential features, including security, fraud prevention system, chargeback prevention tools, multi-lingual, multi-currency support, and 24*7 customer support.